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Thursday, August 26, 2004

purple is the new red

acording to the boston globe, teachers are ditching their red pens for purple.

Purple now ink color of choice for teachers [azcentral.com, august 24, 2004]

“The concept of purple as a replacement for red is a pretty good idea,” said Leatrice Eiseman, director of the Pantone Color Institute in Carlstadt, N.J., and author of five books on color. “You soften the blow of red. Red is a bit over-the-top in its aggression.”

i’m sticking with red; i’m famous for my “hemorrhaging paper” editing. just ask joi (i actually did a lot of those edits with a red pen…)

posted by roj at 8:59 pm